Landsberg Inside Congress

HOG News, current developments, and entrepreneurial impulses

The Landsberg Inside Congress is a compact format for everyone who wants to receive current developments, well-founded insights, and entrepreneurial perspectives within a clearly structured framework.

The focus is on content relevant to daily practice: scientifically based updates, concrete recommendations for action, substantive marketing, practical social media, as well as sales-oriented approaches and exchange among entrepreneurs.

A focused congress afternoon awaits you on Friday with lectures, insights, and discussion. This is followed on Saturday by an entrepreneur brunch in a quiet atmosphere to deepen topics, discuss questions, and take away impulses for your own implementation.

The event combines professional exchange with entrepreneurial relevance – compact, high-quality, and to the point.

When and where does the Landsberg Inside Congress take place?

The Landsberg Inside Congress will take place on Friday, 2026-10-16, from 10:00 AM to 6:00 PM at Landhaus Wieler in Walberberg, Germany.

On Saturday, 2026-10-17, the format will continue from 9:00 AM with an entrepreneur brunch until midday.

The event is deliberately kept compact and is aimed at owners and decision-makers who want to gain a well-founded overview in a short time and take away relevant impulses for their own business.

Hatixhe Abiti

Latest studies and what can immediately generate revenue in the treatment room
The currently strongest protocols for tHermoCEUTICALS®, EyeContour, JetPeel™, FeatherTouch™, Dermwave PRO
Profit levers through combination treatments, upselling without pressure, clean lines of argument for closing and repeat purchases

Laura Breidel
Social media that brings appointments, not just reach
Partner Content System: Using customer content without diluting the brand
Hotel Insights: How premium establishments decide and how you can transfer this thinking to your institute and practice

Martin Kunath
Sales systems that scale: Shop-in-shop, bundles, repeat purchase logic
Affiliate and referral machines that work cleanly and deliver predictable revenue
Margin and cash flow: Typical leaks and how to fix them immediately without more daily chaos

Götz Sommer LL.M., KBM Legal
Before and after pictures: What is really allowed and how to document it in a legally secure manner
Advertising claims: What works, what doesn’t, and where the legal warning traps lurk
Competitors, brands, media, data protection: Clear guardrails so that visibility becomes revenue without legal headaches

Michael Landsberg live, Entrepreneur Brunch
Straight talk from practice: Decisions, stability, entrepreneurial impact
Marketing without theory: What really works and how to create pull instead of pressure
Dealing with competition, market noise, and legal issues without becoming paralyzed

What to expect in terms of content

Program on Friday, 2026-10-16

10:00 Arrival, Check-in, Welcome
Coffee, setup, networking. Brief overview of goals, schedule, and the two guidelines of the day: measurable success and maximum legal security.

10:15 to 12:00 Hatixhe Abiti: Current findings and studies
Science that generates money in everyday life. Hatixhe translates the latest findings into clear protocols, clear lines of argument, and clear revenue levers.
Focus Topics
tHermoCEUTICALS®
EyeContour
JetPeel™
FeatherTouch™
Dermwave PRO
Takeaway: What is truly new, what is relevant, and what changes starting Monday in treatment, consultation, and sales.

12:00 to 1:00 PM Lunch break
Lunch, exchange, networking.

1:00 PM to 2:00 PM Hatixhe Abiti: Deep Dive Implementation and Profit Optimization
Concrete derivations from the studies, protocols, combination logic, pricing, upselling without pressure.
Takeaway: An actionable plan for the next 30 days.

2:00 PM to 3:00 PM
Laura Breidel: Visibility that works
Social media and marketing that doesn’t smell like advertising but delivers results.
Focus: Content that builds trust and brings customers
Social Media Partner System at Landsberg
Impulses from the hotel business and from practice
Takeaway: A clear system for how reach is transformed into appointment bookings and shopping carts.

3:00 PM to 3:15 PM Coffee break

3:15 PM to 4:15 PM
Martin Kunath: Sales, Systems, Margin
Commercial implementation without coincidence. Systems that scale and stabilize margins.
Focus
Shop-in-shop systems
Affiliate and referral logic
Sales with a plan instead of chance
Profit optimization via bundles, packages, follow-up, and repeat purchases
Takeaway: Concrete levers for how to increase revenue and contribution margin without creating more daily chaos.

4:15 PM to 5:15 PM
Götz Sommer LL.M., KBM Legal: Legal update for aesthetics, hotels, and practices
Practical, clear, immediately applicable.
Focus
Advertising done right – what works, what doesn’t
Before and after documentation – safe and clean
Competitor law – what a competitor is allowed to do and what not
Trademark law – protecting your own position
Copyright, media law, data protection – communicating in a legally secure way
Plus Q&A with real cases from practice

5:15 PM to 5:30 PM
Closing round: Implementation in 7 days
The most important levers at a glance, next steps, clear tasks.
Optional: Certificate of participation.

5:30 PM End

From 9:00 AM, the format will be continued in a quieter setting.

The entrepreneur brunch is aimed at owners and decision-makers who want to deepen the content of the previous day and apply it to their own situation.

The focus is on:
– open questions and individual topics
– exchange at eye level
– classification of the content from the congress
– concrete considerations for implementation in your own company

A deliberately reduced format that leaves room for conversations, perspectives, and clear thoughts.

Entrepreneur brunch on Saturday, October 17, 2026

Who the Landsberg Inside Congress is intended for

The congress is aimed at owners, decision-makers, and entrepreneurially minded users in the aesthetic field.

The format is particularly suitable for:
– Cosmetic institutes with a clear claim to quality and growth
– Spa managers and hotel partners
– Users who consider treatment, consultation, and economic development together

The content requires a basic understanding of the market and is designed to further develop and categorize existing approaches.

Registration for the Landsberg Inside Congress

If you would like to participate in the Landsberg Inside Congress, you can register via the following form.

Following this, you will receive all further information about the event.

The number of participants is limited.